Executives these days are buried in data - with little time to understand what it says and more critically, what it means and how it can be used. The Prescient Group mission is one of discovery, teaching, training and facilitating. We help companies identify data rich sources that are readily available - often in their own companies. We set up parameters - and technology when called for - to convert that data into structured, usable information. We then transform that information into working strategies for market differentiation. This is the foundation of Strategic Marketing Architecture.