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The Prescient Group
Service Brands
Marketing Initiatives

Market Discovery: Secondary Research

Secondary Research is conducted by staff associates under the guidance and management of The Prescient Group senior executives. Working with key research objectives, associates identify resources and their availability and application to the client's research need. Once captured, senior executives provide a written analysis of the research and its strategic implications to the client's Marketing Opportunities. Secondary Research includes:

Availability and Application - Trade & Consumer, Pre-existing Research

Resourcing and Analysis - Trade & Consumer, Pre-existing Research