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Market Discovery: Secondary Research
Secondary Research is conducted by staff associates under the guidance and management of The Prescient Group senior executives. Working with key research objectives, associates identify resources and their availability and application to the client's research need. Once captured, senior executives provide a written analysis of the research and its strategic implications to the client's Marketing Opportunities. Secondary Research includes:
Availability and Application - Trade & Consumer, Pre-existing Research
Resourcing and Analysis - Trade & Consumer, Pre-existing Research
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